Measuring the Effectiveness of Online PR

Standard measurement practices within the Public Relations industry have been implemented to help Public Relations professionals evaluate a campaign’s success. With many businesses in the market and budgets under close supervision, the skill of accurately gauging the success of a campaign and conferring PR’s value in accomplishing the goals of the organization is important. GW’s Strategic Public Relations master’s program focuses on the argument of the topic of measurement in the industry. Read more [...]

The importance of consistent online and off-line marketing

Modern companies and brands have a huge array of different marketing materials to choose from, and sometimes making a consistent message across all different forms of media can be a challenge. Modern digital and traditional methods of promotion not only require special attention to get them right in isolation but also extra thought needs to be paid to making sure that your websites and online presence match your business cards, brochures and off-line material. The process starts at design. When Read more [...]