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Closing Techniques for Sales Professionals

Any successful sale involves a step-by-step process. To avoid a stall between proposal and implementation, you want your pitch to be direct and effective. Here are some closing techniques for sales professionals to use to ensure a firm buying decision. Educate Your Contact You already know how to effectively execute a sales presentation. Confirming a deal with your internal contact means you’ve assessed their needs and positively matched those with your solutions. However, the buying decision Read more [...]
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Measuring the Effectiveness of Online PR

Standard measurement practices within the Public Relations industry have been implemented to help Public Relations professionals evaluate a campaign’s success. With many businesses in the market and budgets under close supervision, the skill of accurately gauging the success of a campaign and conferring PR’s value in accomplishing the goals of the organization is important. GW’s Strategic Public Relations master’s program focuses on the argument of the topic of measurement in the industry. Read more [...]